Fotografiska
Audience Strategy + Global Narrative
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VP, Corp Comms + Sustainability at BPCM
(2023 - 2025)
(2023 - 2025)
I led the development of comms-forward audience archetypes rooted in emotional drivers, aesthetic sensibilities, and media behaviors. These informed brand storytelling, campaign planning, and press strategy across markets, giving internal teams a shared language to build a sharper, more cohesive global presence.
The result: a strategic foundation that brought clarity, cultural relevance, and creative direction to one of the world’s most unconventional museum brands.
Note: This summary reflects thematic strategy only. Full segmentation models and internal frameworks remain proprietary to the client.
Credits
Vanessa von Bismarck – Founding Partner, BPCM
ModusBPCM Strategy + Design Leads
Fotografiska Chairman, VP of Brand Development, Head of Brand + Communications