Music was my first lens, a natural pull toward supporting artists who move us. That instinct evolved into a multidisciplinary practice helping people and platforms define their voice, value, and audience.
I’ve scaled a studio from the ground up, shaped the voice of global platforms, positioned next-gen materials for design, and hold an MPH from NYU.
My work spans brand definition, audience insight, cultural research, and narrative strategy.
Available for select freelance and consulting work:
a.e.perlstein@gmail.com
Brand Positioning
Narrative & Messaging Systems
Thought Leadership
Audience + Cultural Insight
Research & Segmentation
Verbal Identity
Trend Analysis
Visibility + Reach
Communications Strategy
Media Relations
Editorial Development
Selected clients
YouTube, Fotografiska, Universal Music Group, Warner Music Group, MycoWorks, Another Tomorrow, 88rising, Partisan Records, Tata Harper, and SuperCircle.