Artist Strategy: Press, Identity & Editorial

Artist Strategy
Press, Identity & Editorial
-
23 PR US, Stones Throw, Partisan Records + More
(2013-Present)

I help artists shape how their stories show up in the world through press, identity, and editorial development. My work spans early-stage positioning, narrative strategy, and campaign direction, rooted in a deep understanding of audience and culture.

Alongside co-founding 23 PR US and building its U.S. roster, I’ve led artist strategy for influential labels like Stones Throw (J Dilla, Madlib, NxWorries), Partisan Records (Fela Kuti’s catalog, Cigarettes After Sex, The Hold Steady), Shore Fire Media, and Big Hassle Media.

Select campaigns featured below.

Clip – PAPER Magazine Cover (2022, 23 PR US)

Sudan Archives – "SINK" EP (2018, Stones Throw)

Logic1000 – Mixmag Cover (2021, 23 PR US)

Cigarettes After Sex – Self-Titled LP (2017, Partisan)

Donna Missal – LISTEN Cover (2022, 23 PR US)

Fela Kuti – Highlife Reissue Series (2016, Knitting Factory)

Artist Strategy Press, Identity & Editorial - 23 PR US, Stones Throw, Partisan Records + More (2013-Present)

Artist Strategy
Press, Identity & Editorial
-
23 PR US, Stones Throw, Partisan Records + More
(2013-Present)