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                        <loc>https://amandaperlstein.com</loc>
            
            
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                        <loc>https://amandaperlstein.com/work</loc>
            
            
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                        <loc>https://amandaperlstein.com/youtube-music-defining-the-industry-voice</loc>
            
            
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            <url>
                        <loc>https://amandaperlstein.com/23-pr-us-building-a-creative-studio</loc>
            
            
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                                            <image:caption>23 PR Homepage (2025) featuring visual identity and site rebrand unveiled in 2022.</image:caption>
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                                            <image:caption>23 PR Homepage (2025) featuring visual identity and site rebrand unveiled in 2022.</image:caption>
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                <image:image>
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                                            <image:caption>Billboard coverage of the 2023 expansion of 23 PR US. Pictured: U.S. team leads, myself, and Melody Forghani.&lt;br /&gt;
&lt;br /&gt;</image:caption>
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                                            <image:caption>Backyard idea to a global creative studio: “Great Vibes” 23 PR merch outside of our Sydney office.&lt;br /&gt;
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                                            <image:caption>The ‘Music Business Podcast’ appearance with Melody Forghani. We discussed cross-territory storytelling and building 23 PR into a global brand.</image:caption>
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                                            <image:caption>Billboard announced the 2019 launch of 23 PR’s U.S. arm. I built and led the business alongside the original founder, eventually formalizing and co-founding 23 PR US.&lt;br /&gt;
&lt;br /&gt;
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                                            <image:caption>BIGSOUND 2019: Selected as a conference speaker during 23 PR US’s early expansion, representing the U.S. perspective and our cross-territory strategy work.&lt;br /&gt;
&lt;br /&gt;
</image:caption>
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            <url>
                        <loc>https://amandaperlstein.com/mycoworks-translating-biotech-for-design</loc>
            
            
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                                            <image:caption>Mycelium Muse at Design Miami Paris 2024: Reishi™ brought to life by seven French designers, transforming mycelium into luxury furniture. &lt;i&gt;Photo by Felix Speller.&lt;/i&gt;</image:caption>
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                    <image:loc>https://freight.cargo.site/t/original/i/O2385741087209080029681526633272/cedecb086e594178bdb146f220e36482.HD-720p-4.5Mbps-26467842.mp4</image:loc>
                                            <image:caption>Yume Yume x Reishi™ - A fashion collaboration brought to life through an interactive installation at the Living Mycelium Dunes exhibition, Stedelijk Museum Amsterdam (2023). &lt;i&gt;Video courtesy of Yume Yume.&lt;/i&gt;</image:caption>
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                                            <image:caption>Reishi™ x Ligne Roset’s Kobold sofa bridging storytelling and product strategy across design, material science, and interiors. (2025). &lt;i&gt;Photo courtesy of MycoWorks.&lt;/i&gt;&lt;br /&gt;
&lt;br /&gt;
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                <image:image>
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                                            <image:caption>Fine Mycelium™ incorporated into GM (Cadillac)’s SOLLEI concept car, positioning MycoWorks as a future-facing material partner for the auto industry (2024). &lt;i&gt;Photo courtsey of MycoWorks.&lt;/i&gt;&lt;br /&gt;
&lt;br /&gt;
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                    <image:loc>https://freight.cargo.site/t/original/i/T2420801046969959603053170914104/1742320807178.jpg</image:loc>
                                            <image:caption>MycoWorks Co-Founder
Sophia Wang named a 2025 Design for Planet Trailblazer by the World Design Congress, announced via The Guardian, underscoring MycoWorks’ leadership in circular design.</image:caption>
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                                            <image:caption>Wallpaper’s 2025 Design Awards featured MycoWorks for reimagining biomaterials as aesthetic, luxury design tools.</image:caption>
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                                            <image:caption>Mycelium Muse at Design Miami Paris 2024: Reishi™ brought to life by seven French designers, transforming mycelium into luxury furniture. &lt;i&gt;Photo by Felix Speller.&lt;/i&gt;</image:caption>
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                <image:image>
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                                            <image:caption>WWD, fashion’s leading industry outlet, tied together MycoWorks’ design-led 2024 campaigns, celebrating Reishi™ as a material breakthrough across design verticals.</image:caption>
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                                            <image:caption>Dazed framed Reishi™ at the intersection of science fiction and material futures, building cultural capital for MycoWorks with a younger, design-aware audience (2024).</image:caption>
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                <image:image>
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                                            <image:caption>Reishi™ Tapestry at Populus Hotel: a hospitality debut for 100 sheets of Reishi™, anchoring sustainable design in a high-impact visual installation (2024). &lt;i&gt;Photo courtesy of MycoWorks.&lt;/i&gt;</image:caption>
                                    </image:image>
            
                
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                                            <image:caption>MycoWorks’ Reishi™ tapestry opened the New York Times’ April 2025 coverage of the Populus Hotel, spotlighting material innovation in sustainable design.</image:caption>
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                                            <image:caption>Elle Decoration España‘s April 2025 print issue introduced Reishi™ to a global interiors audience, &lt;i&gt;“the story of this company is the stuff of a novel.”&lt;/i&gt;</image:caption>
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                                            <image:caption>ICFF spoke with MycoWorks SVP of Sales in the lead-up to the 2025 NYCxDESIGN Festival </image:caption>
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            <url>
                        <loc>https://amandaperlstein.com/fotografiska-global-audience-mapping</loc>
            
            
            <lastmod>2025-07-11T19:23:09+00:00</lastmod>
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                        <loc>https://amandaperlstein.com/artist-strategy-press,-identity-editorial</loc>
            
            
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                                            <image:caption>Clip – PAPER Magazine Cover (2022, 23 PR US)</image:caption>
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                                            <image:caption>Clip – PAPER Magazine Cover (2022, 23 PR US)</image:caption>
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                                            <image:caption>Donna Missal – LISTEN Cover (2022, 23 PR US)&lt;br /&gt;
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                                            <image:caption>Logic1000 – Mixmag Cover (2021, 23 PR US)&lt;br /&gt;
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                                            <image:caption>Cigarettes After Sex – Self-Titled LP (2017, Partisan)&lt;br /&gt;
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                                            <image:caption>Fela Kuti – Highlife Reissue Series (2016, Knitting Factory)&lt;br /&gt;
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                                            <image:caption>Sudan Archives – &amp;#x22;SINK&amp;#x22; EP (2018, Stones Throw)</image:caption>
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                        <loc>https://amandaperlstein.com/evangeline-creative-direction-career-build</loc>
            
            
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